About Us

Michelle MacWilliam is the director of two companies in their own right, Retail Selling Ltd and Duo Communication Ltd. Both companies specialise in the building of long term customer relationships, through a range of different methodologies and media vehicles. Michelle also works alongside several leading accounting firms in Christchurch as the softcore mentor and strategist, with the brand Michelle-Mac

She is a SME specialist (small to medium business) for enterprises where one person is required to wear several hats and work at many levels within the business structure.

Michelle was originally engaged in the family business, which had manufacturing, wholesaling and retailing sections, for over two decades. This was a university of hands-on practical experience, where errors had real implications. It is this unique insight and knowledge of all aspects of a business structure that Michelle now shares with her clients.

Michelle is a committee member for the Christchurch Sister Cities, Christchurch-China Sister Cities Committee. The only South Island executive committee member for New Zealand China Trade Association. She is also a business mentor with Business Mentors New Zealand (a volunteer organisation supporting small to medium size enterprises) and a member of the New Zealand China Friendship Society. Michelle sits the on the board of governance for one of the women’s refuges in Christchurch.

Michelle is the lead facilitator and initiator of Women in the Rebuild which is dedicated to supporting all women with entrepreneurial aspirations to be  involved in the rebuild of Canterbury. Whether they are in construction or related industries, or wishing to establish or grow their business in a way that serves them and their families. To understand the philosophy of Women In The Rebuild  please click the link

One of the most important parts of business is to understand the relationship you have with all the people involved with you, especially when you have a small core team that must form the nucleus and portray a polished finish to their clients.

In her spare time and for relaxation Michelle escapes on this

Mountain Biker


How Retail Selling Ltd Works with clients

Although not strictly part of our “terms of trade”, Retail Selling Ltd’s operating standards are intended to ensure we can do our job well and efficiently, and provide you with the best result possible.

Is Retail Selling Ltd right for you ?

We will always –

  • Look for new business ideas to significantly improve your effectiveness and move you ahead confidently
  • Challenge existing methods and endeavour to provide unique and innovative concepts
  • Seek to expand your ability to keep pace and be successful in a world of constant change and rich business opportunity
  • Our aim is to demonstrate professional excellence in everything we do

We are committed to –

  • Providing extraordinary performance in all areas of our work
  • Building and sustaining long-term working relationships
  • Conducting our services so you are happy with every encounter you have with us
  • Making a difference in your life
  • Operating with unquestioned integrity
  • Being a potent resource for achieving your goals.
  • Doing what we say we’re going to do
  • Seeing it through to the end.

We request that you –

Relate to us with candidness, honesty and truthfulness

  • Disclose all necessary information
  • Be prepared to consider (and test) any business strategy or idea
  • Be prepared to change (to achieve your goals)
  • Honour your financial commitments to us, on time
  • Introduce us to others who you think we could help.
  • See it through to the end.

A General Remuneration Guideline as an Outline to Our Terms of Trade


Initial meeting is billable however after that meeting if you believe you have gained no value from our discussions. That meeting is free. This is our guarantee to you.

No surprises

Our fees are always set in advance to eliminate uncertainty.

One-off projects

A percentage our fee is payable on engagement with the balance in the form of agreed progress payments until completion or on an agreed date.

Ongoing projects

A weekly ‘retainer’ is set and paid in advance (usually by automatic payment).

Contact Michelle see us on facebook Finalist