About Us
Among the many hats Michelle wears, she has expert hands-on experience in marketing and sales while still pursuing professional growth. She has the ability to pave growth during rapidly changing and challenging times. By using her extensive professional network, Michelle can call the right professionals at the right time to solve solutions to problems with ease. This is her cornerstone in assisting small to medium businesses’ growth.
To learn more about the sales training available, click here. Alternatively, to learn about the packages available, click here.
Or, if you have any questions about marketing and sales in business, send us a message on our contact page. To get there, click here.
Marketing and Sales in Business
Michelle MacWilliam is the director of Retail Selling Ltd. A company that specialises in building long-term customer relationships. Through a range of different methodologies and mediums for small to medium-sized independent retailers and service providers in Oceania. She has extensive work experience and knowledge as a businesswoman in marketing and sales.
On the side, Michelle also has a consulting business branded “Michelle-Mac,” which focuses on business strategy for companies that need to solve an issue. Including, seizing an opportunity with an expanded sector lens that requires a fresh set of eyes and out-of-the-box thinking with a mindset to move forward.
She is an acknowledged SME (small to medium business) specialist for enterprises. Where one person is required to wear several hats and work at many levels within the business structure.
The Past
Michelle worked in the family business for over two decades in the manufacturing, wholesaling, and retailing sections. This was the university of hands-on practical experience, where errors had real implications.
Michelle shares her unique insight and knowledge of all aspects of a business structure with her clients. With a combination of expertise and being an independent business consultant during times of both extreme and unexpected change in the Canterbury region. Michelle is well-equipped to handle and solve issues with accuracy and efficiency.
Before social media became essential for brand awareness, Michelle promoted her family business. During that time, she prepared and organised radio campaigns and print media campaigns. Including working both with local and national television advertising schedules and numerous other promotional activities.
Michelle honed her advertising knowledge with the help of New Zealand’s leading gurus, who shared their valuable insights with her. She can now provide a variety of options for her clients to effectively promote their businesses online.
For many years, Michelle worked on live television, presenting local shops in Canterbury. She has written many radio commercials and voiced the commercials that were aired on prime-time radio.
The Present
Among the many hats Michelle wears, she owns a carpet binding business called Carpet Binders with her profoundly deaf brother, who readily accepts technology adoption and adaptation. This business proactively markets itself and allows Michelle to test and measure what is working in the marketplace.
She is aware that the wrong strategy in the marketplace can impact sales and have dire consequences. This is why you can rely on her when she makes decisions that can benefit your business organisation and sales.
In a developing digital world where everyone is connected and many emerging tools and features are aimed at assisting business owners, this provides Michelle with a unique skillset in her business repertoire to support her Retail Selling Ltd. clients.
Over the years working at Retail Selling Ltd., Michelle has developed a stable network of credible business professionals to support clients, as it is recognised that no one person or entity can supply all the answers for a business seeking solutions in the modern, digitally interconnected era of the 21st century.
