Your Clients

When people talk about lead generation they are referring to a myriad of ideas and concepts which are relevant for a particular time and situation. These are used as and when appropriate to maximise the opportunity to engage customers for your product or service, or to put you into their front of mind for when they choose to make a purchase or engage your services. However, the one thing that is paramount to understand is that the economic and business environment has fundamentally changed. Today all businesses must accept and embrace that all aspects of business are fluid. Customer service is now a key part of business strategy, with a real impact on commercial performance. Rolodex And Mouse

In an uncertain economic climate, customers are becoming increasingly selective. They are looking for value for money but also want to buy from companies they trust, who are easy to do business with and who give them a high level of customer service.

Organisations are finding that investing in customer service brings tangible benefits to their business, by retaining customers and persuading them to spend more.

Customer service is defined as the whole customer experience, the complete engagement that starts with the initial contact right through to the client or customer returning to purchase more of your goods and services or referring you to others.

The first step in customer service is lead generation; identifying your target market, creating a database of potential interested people, and networking within that group via indirect and direct contact. Lead generation is about using your networks and databases strategically to maximise your long term business growth.

Contact Michelle to discuss if we can assist you in ensuring your first lead generation contact is the right one for your business and matches your ideal client.


Definition: Business Networking


Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers.Notice that we don’t say anything about meeting people in this definition; the ever-increasing slew of business networking meet-and-greet events have given business networking a bad name.The key to true business networking is the establishment of a mutually beneficial relationship, and that’s an incredibly rare event at the standard shake-hands-and-exchange-your-business-card events that are touted as business networking “opportunities”.

The purpose of business networking is to increase business revenue – one way or another. Whether this is by increased cashflow which is immediately apparent in the bottom line, or in a long term strategy of developing a relationship with a potential new client or learning a new business skill.


Definition: Database Marketing

Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for existing customers and potential customers), that is maintained in a company’s databases.

Although databases have long been used for customer data in traditional marketing, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways.Among other things, marketers use the data to:

  • learn more about customers
  • select target markets for specific campaigns (through customer segmentation)
  • compare customers’ value to the company
  • provide more specialized offers to customers.
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