Welcome to Retail Selling
At Retail Selling, we remove the fear and hassle of overcoming the transition to a digital platform without compromising your real-world entity by empowering you with a pathway and a strategy that meets your needs and those of your customers.
We support you in building trust and connectivity with your clients, which in time increases revenue, profit margins and cash flow for business sustainability.
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Ensuring Customers Are The Primary Focus Of A Business
Challenging times are ahead in both retail and the service industries, especially in Oceania; besides the growth in the use of mobile devices being a game-changer in how customers shop. Two of the world’s largest online retail/service platforms have set up either a warehouse or divisional headquarters in Australia less than 4 hours from New Zealand. The fallout from the Covid global pandemic and the looming financial crisis is impacting how potential customers shop, when they shop and why they shop. This must be considered in any decision-making. This is where Retail Selling can help businesses around Canterbury.
People buy or use services from companies they TRUST based on their personal research and experience or other people’s experience. As an example today, people will Google a plumber, and ask on a Facebook community page for recommendations before just ringing the first plumber’s name they come across.
Customers have to trust before they engage.
For a customer to trust your service or product, you need to complete seven key steps for a customer to trust you.
1) Make a great product or offer exceptional service.
2) Show your company values.
3) Create strong relationships with customers and clients.
4) Be transparent
5) Help customers solve problems
6) Showcase positive customer reviews and testimonials
7) Maintain your company’s reputation
Retail Selling Ltd is a dedicated business that supports both established retailers and service providers to transition from a brick-and-mortar store to an e-commerce platform. This can include a website that serves them and the goals of reaching the targeted profit margin.
I’m sure you have heard that it is important to keep your business brand consistent throughout your store, price tag and packaging. It’s also important to do the same with your online presence on whatever digital platform you choose. This can apply to your online store, website and social media. Without any conflicting or out-of-date information, it keeps your business presence harmonious online and offline for your customers to explore.
Where different sections are promoted to meet the flow of customers, this is an opportunity to promote your business during seasonal events in the year. Retail Selling can also assist in adjustments and challenges during setting up your business online.
Setting up an Omnichannel for your business
Setting up an omnichannel, if appropriately executed, will accommodate your existing client base seamlessly. But also open a whole new world of customers not constrained by geographic locations. The key is consistency in experiences across all sales channels both in physical and digital areas.
Omnichannel is the idea of using all of your channels to create one, unified experience for your customers. It includes both traditional and digital media, point-of-sale, in-store, and online experiences.
An omnichannel strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile browsing and everything in between.
It can apply to both retailers of goods and providers of services. It is a trend and crucial business philosophy. Mastery of omnichannel is one of the keys that leads to business success, increasing brand awareness, and customer relationship building.
A multi-channel strategy is about the brand or product, while an omnichannel strategy is about the customer and their experience.
A robust and structured omnichannel provides small to medium businesses the opportunity to nurture a loyal base of customers or clients who appreciate that the customer is put first in the purchasing experience.
New Tech, New Customer Expectations
With technological advancement, so does customers’ expectations on when and how we purchase our goods or service.
Whether making a purchasing decision in-store, website, via an app or on social media, customers must move through a seamless experience that builds trust to purchase and loyalty to return.
As a snapshot, a simple omnichannel strategy could include the following pathways.
- Static or eCommerce website
- eCommerce platforms, such as TradeMe or Alibaba
- Local selling on social media such as Facebook
- A bricks-and-mortar store
- A pop-up stall at the local market
- Social media advertising Google AdWords
- Email and e-newsletters
- Answering a phone call from a customer
This is just a small sample of many interlinking pathways that are needed to create an omnichannel strategy where all pathways must be in alignment to get the desired outcome and be seamless for the customer or client.
In business, it is important to remember one thing. Without paying customers, you do not have a business.
Explore below how the Retail Selling team can help and support you. From a strategic perspective in both the implementation and execution.
If you have any questions and need business advice, send us a message on our contact page. Click here.
